Wednesday, September 18th marked a great day for The Aloe Source team. We launched our line of 21 products centered on stabilized Aloe vera. The launch took place in New York City at the beautypress Spotlight Day. I cannot imagine a better way to kick off The Aloe Source. The entire Aloe Source team has put so much time, energy and passion into this company, and the day finally arrived when we could show the world!
We were thrilled when we saw that Melanie Meadows, Associate Editor for The Fabulous Report loved our Jojoba Radiance Cleansing Polish at the beautypress Spotlight Day on September 18th 2013.
In fact, after just two days of using the Jojoba Radiance Cleansing Polish, Melanie’s combination skin was clear from the dry patches and irritation she had been experiencing from a regular “run of the mill drug store bought cleanser.”
Aloe vera is one of the most commonly used substances in health care around the world. From skin care to inner health, aloe has proven effectiveness in a wide range of health applications, from holistic to clinical. In fact, the ancient Egyptians found aloe vera to be so effective they referred to it as the “plant of immortality.” Over the last thousand years, the use and application of aloe vera has been geared more towards tried and true medical purposes, making it a widely used remedy and preventative product for many different conditions.
The history of aloe vera demonstrates its importance over the centuries. Its use dates back to at least 2200 B.C. when the Egyptians depicted the plant on temple walls. The plant is a member of the lily/onion family, and is thought to have originated in Africa, before spreading throughout the world. Knowledge of aloe vera’s pharmaceutical properties were recorded in Sumerian clay tablets in 1750 B.C.
The juice of the aloe plant is an effective health drink for skin health and overall wellness. Aloe vera juice promotes normal healing, benefits the immune system and promotes digestive comfort.
Two inaccurate concepts plague us about aloe vera. One is the belief that aloe vera is limited to a small range of uses—such as skin irritations, burns, cuts and minor irritations—and should only be applied topically when nothing more serious is at stake. The other is that aloe is a benign but innocuous ingredient in everything from ready-to-drink beverages to skincare.
Aloe vera is a succulent plant species that is found only in cultivation, having no naturally occurring populations, although closely related aloes do occur in northern Africa. The species is frequently cited as being used in herbal medicine since the beginning of the first century AD.